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FoodGROWS

From The Bin

Just Aquaponics, we promise

December 31, 2014

JustAquaponics is a great client and a fascinating case study.

As a very unique boutique business, they want to grow with the increased interest surrounding the California drought; water preservation has been a hot topic on everyone’s minds over the past few years.  There needed to be a shift in some strategies to educate their target audiences on aquaponics for two reasons: it is relatively new and there are some confusion surrounding the term ‘ponic.’

Oaked Communications provided strategic consultation and visual creative services to tighten up some of their marketing strategies.  Since the introduction of more simplified visual content in the form of infographics both digitally and in print, as well as tweaking their editorial, they have seen an increase of hosting 1 workshop a month for interested individuals in the area of symbiotic urban farming for conserving water.  This is an increase over previous years according to Aquaponics expert and owner David Sayson.

The environment and sustainable initiatives are part of Oaked Communications strategies.  Visual print collateral was made with the option of interchangeable information slots to allow for reusing the cards created.

AquaponicsRGB

From The Bin

FoodGROWS

December 30, 2014
Photography Courtesy of Oaked Communications

Photography Courtesy of Oaked Communications

FoodGROWS helps you grow food 365 days a year in space saving ways as your online source in informative products, services and workshops to make it happen.  Oaked Communications has been involved since almost the very idea of this avant garde start up in a variety of ways.

Services include: website content, product photography for their signature grow kits, event launch preparation, event  photography, social media and media publicity include the Vancouver Sun and the Maker’s Nation Digest. They even are behind the social hashtag of #Grow365.