JustAquaponics is a great client and a fascinating case study.
As a very unique boutique business, they want to grow with the increased interest surrounding the California drought; water preservation has been a hot topic on everyone’s minds over the past few years. There needed to be a shift in some strategies to educate their target audiences on aquaponics for two reasons: it is relatively new and there are some confusion surrounding the term ‘ponic.’
Oaked Communications provided strategic consultation and visual creative services to tighten up some of their marketing strategies. Since the introduction of more simplified visual content in the form of infographics both digitally and in print, as well as tweaking their editorial, they have seen an increase of hosting 1 workshop a month for interested individuals in the area of symbiotic urban farming for conserving water. This is an increase over previous years according to Aquaponics expert and owner David Sayson.
The environment and sustainable initiatives are part of Oaked Communications strategies. Visual print collateral was made with the option of interchangeable information slots to allow for reusing the cards created.
