Sometimes your campaign needs a boost. Connecting with your brand’s target market takes on new formats and unusual partnerships may seem daunting. In the case of the BC Lung Association annual 2015 StairClimb the Sheraton Wall Centre we helped make some of the magic happen behind the scenes.
Hot after the release of Shaw’s Shomi services, we had the opportunity to pitch and spread awareness of the annual #StairClimb2015 in Vancouver. 48 Stories, tons of fire fighters make it out every year to raise awareness of COPDS. What a great cause.
Go!Westcoast offered a public service announcement about the event as well Global had day of coverage. This segment aired Sunday, March 1, 2015 at the Sheraton Wall Centre Hotel in Vancouver. www.StairClimb.ca http://shawtv.com.
